AI Is Changing Marketing—But Only if you KNow WHere to Use it
The truth? AI doesn’t replace strategy — it amplifies it. The best results come from knowing where to deploy AI and why.
Here’s where I’ve seen the biggest impact:
Reporting & Analytics – Automating data pulls, Looker Studio dashboards, and anomaly detection saves time and flags opportunities faster.
Content Optimization – AI helps identify gaps, suggest improvements, and speed up testing — but it still needs human oversight.
Campaign Efficiency – Smart bidding strategies in paid platforms are AI-driven. Leveraging them properly can reduce wasted spend and increase results.
If you’re chasing AI just to say you’re using it, you’ll waste time. If you’re integrating it into proven systems, you’ll win more often.
