Data Fatigue in 2025 — How to Focus on the Metrics That Actually Matter

Written By Andrew Schmit

Marketing has a measurement problem. We’re drowning in dashboards, KPIs, and reports — and most of it doesn’t drive decisions.

I’ve seen teams spend hours reviewing numbers without ever asking the most important question: So what?

The solution is focus.

  1. Identify Core KPIs – If it doesn’t tie to revenue, pipeline, or a tangible business outcome, it’s probably noise.

  2. Simplify Your Dashboards – Fewer charts, more clarity. Dashboards should answer questions, not create them.

  3. Review with Purpose – Don’t just report numbers. Use them to adjust strategy and take action.

The best marketers don’t chase every metric. They track what matters and ignore the rest.

Andrew Schmit
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